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Store: McLean & Eakin Booksellers
Location: Petoskey, Michigan
Manager: Jessilynn Norcross
Square Footage: 4,500
Years in business: 18
# of employees: 12
McLean & Eakin’s marketing focus can be summed up with two words: Community Outreach! They have done a fantastic job getting their good deeds out to the community, and you can see that through their website. They are very proud to serve the people of Petosky, which is why they do so well with Screencraft!
We love the community oriented video on the homepage and the staff selections of their favorite books. This gives the website a very personal feel.
How does McLean & Eakin reach out to the community?
• Donated $100K to their community this past April
• Host at least 5 in-store events per month (including an adult spelling bee! How fun and creative!)
• Create a monthly newsletter for their customers.
• Run short story contests for kids all over Michigan and award prizes
• Host FIVE bookclubs
• Generate live author appearances to sign, sell and talk about their books!
Their Screencraft product mix: Coaster Sets, Note Cards, Map on PhotoMattes, Jigsaw Puzzles
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Here’s what Jessilyn has to say about Screencraft: "It was obvious from the first shipment that we received from Screencraft Tileworks, that were were going to love working with this company. Not only is the quality of the product exceptional, the customer service has been outstanding. We feel like we have a personal relationship with Screencraft, and that they are genuinely there for us to answer any questions regarding billing, product, ship times, etc. We've never had to wait longer than 24 hours for a response, and that means a lot. We look forward to seeing where the company goes in the future, and to be a part of that future.”
For more ideas on reaching out to your community, have a look at the McLean & Eakin website - http://www.mcleanandeakin.com/
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